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Overview:
Chiang Mai’s Shopping Secrets aims to become a powerful
international promotional tool for the Chiang Mai arts and crafts industry,
and aims to provide the tourist visitor and/or professional buyers with
direct access to the vendors, many of whom do not enjoy prominent locations
with access to the tourist market.
It
provides well written information, educating shoppers on the full range
of products available to them.
The book
sales price allows us to subsidise the advertising rates for small vendors
so that for the first time, they may have the benefit of low cost, but
effective advertising, reaching potential buyers long before they plan
their itineraries for Thailand.
Breaking
away from the conventional guide book formula in which authors promote
places they like, which within a short time become ‘discovered’,
we rely on the Inside Tracks membership to post comments to the CMSS website
notice boards, for the benefit of their fellow members, and to keep the
participating vendors ‘honest’.
Membership
to ‘Inside Tracks’, the online support for the book provides
buyers and sellers a forum to showcase their product before, after, or
regardless of whether they meet in Chiang Mai. It also provides e-commerce
solutions to trading that will provide both parties with a platform for
growth.
Finally,
for those who have purchased the book and then visited Chiang Mai, there
is an opportunity to win valuable prizes through taking part in an online
post Thailand visit survey, aimed at monitoring standards within the tourism
industry.
Summary of
contents
1. |
Format
- This is a 280 page, A5 sized high quality production that is by
far the most comprehensive publication on the Chiang Mai Shopping
attraction ever produced. We are confident that those who buy the
book will recoup its modest purchase price in savings within the
first hour of shopping. |
2. |
Product
information - There are write ups on some 20+ product categories
from antiques to wickerwork. |
3. |
Tips
- There is a page of ‘shopping tips’ for each of the products
described. |
4. |
Areas
covered - There are full page descriptions of 15 different
market areas covered with information on their particular focus. |
5. |
Vendor
listings - There are some 3000 vendors indexed by product
category, and each cross referenced to a location showing the business
icon and company name on a specific map. |
6. |
Market
area maps - There are 40+ easy to use maps with major road
names in Thai & English and conveniently placed landmarks covering
the 15 market areas. |
7. |
Detailed
product knowledge - There is a section called ‘For
Enquiring Minds’, dedicated to educating the buyer with the
aid of well written in depth features on a selection of the products
that Chiang Mai is most famous for. |
8. |
General
information - There are general information write ups on
a range of shopping, or after shopping related activities. They cover
everything from buying fake goods to shipping options, and obtaining
VAT refunds for goods purchased. |
9. |
City
& provincial maps - There is a large fold out map that
allows you to see the city, and the location of the 15 markets at
a glance.
The reverse side of the map covers the provincial north for those
who wish to explore the region beyond the city and its environs. |
10. |
Supporting
tour programmes - The book carries advertising for the ‘Chiang
Mai Bargain Hunter’ shopping programme, under which individuals
or small groups hire minibus transport for a half or full day, then
follow their own shopping itinerary, based on the information and
maps provided in ‘Chiang Mai’s Shopping Secrets’. |
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